It started in Carol City, Miami.Devon was born there, but Atlanta is where he really grew up.

When he moved to Atlanta in 2010, it wasn't easy. Family struggles. Money was tight. Real life problems. Then came the hardest part: the loss of his brother, Carl Wallace—known to the streets as Boobie.

It happened while Devon was in Atlanta. That broke him, but it also woke him up.Boobie wasn't just a sibling; he had the vision first. He looked at the promo game and told Devon, "There's a business here, bro. We can run this."

He planted the seed.

Devon took that pain and went to work. That was the start ofMayhem World Entertainment. (And today, he is building Wallace Promotions to keep that original name alive).

He got the scholarship to Albany State University. It seemed like the right path. But the campus culture wasn't for him. They wanted him to join the crowd. They tried to haze him. They told him to cut his hair to fit in.

It didn't sit right with him.

So he left.

He dropped out. Scholarship gone. No safety net. To everyone else, it looked like he was throwing it away. But he knew he had to build something of his own.

Before he was the Boss, he went by Deejay DaDon. He started with music.

His first song did numbers on YouTube and started trending in Atlanta. But he realized something: it wasn't just about the music. It was about how you show up.

When DaDon went to a club, he didn't just walk in. He showed up. He'd pull up with a whole group of beautiful women.

It was marketing. The club owners saw the attention he brought. They saw the energy change when he walked in.No exaggeration.

He realized that "VIP" in Atlanta had become a joke. Anyone could buy a section. There was no exclusivity. No real luxury.

He decided to introduce The Mayhem Standard.

At a Mayhem event, you don't just stand in line. You are greeted. You are escorted. The bottles are already on ice when you arrive. The models aren't just scenery; they are the hosts, curating the vibe, ensuring every guest feels like royalty.

"We don't sell parties. We sell memories. We sell the feeling of being the most important person in the room."

This attention to detail is what caught the eye of the biggest artists and athletes in the world when they touched down in Atlanta. They knew: If Mayhem is running it, the security is tight, the women are elite, and the energy is unmatched.

He didn't have funding. He just had an old camera he found in his mother's bag. He figured he could use it.

"I can make this work."

He taught himself graphic design because he couldn't pay a designer. He taught himself photography because he couldn't pay a photographer. He learned marketing because he had to sell his own vision.

Promoting was good, but Devon saw a ceiling. The industry was messy. Promoters were still using pen and paper. Models were getting scammed. Venues were losing money.

He didn't just want to participate in the chaos; he wanted to organize it.

So he did what he always did: he taught himself.

He started studying code. Automation. Business systems. He realized that the future wasn't just in throwing the party—it was in owning the platform.

Mayhem World Tech was born from frustration. He built the booking system he wished he had. He built the scouting AI he wished he could hire. Now, he's not just the promoter; he's the CTO.

Today, Mayhem World Entertainment isn't just a promo team. It's an empire. We are building the new standard for nightlife.

• Mayhem Records: The next evolution of sound. Finding and breaking the next generation of artists.
• Automated Booking Systems that replace the clipboard.
• AI-Driven Scouts that find the next superstar models.
• Global Partnerships with the biggest venues in the game.

This is the story of Mr. Mayhem. From a kid in Carol City with a dream and a broken heart, to the architect of Atlanta's nightlife future.